REDU is the first social enterprise in Romania that systematically and entrepreneurially addresses the creative reduction of textile waste.
REDU's interest in developing an economic activity with a triple bottom line approach (people, planet, profit prioritizing this order) lies in the recognition that, to build societal trust and inspire behavioral change, we need a proactive rather than reactive attitude, as well as the ability to prove that another world is possible.
Our products are more than just clothing items or accessories; they are the result of a creative transformation of post-industrial and post-consumer textile waste.
Redu emphasizes innovation and design, demonstrating that sustainable fashion can be just as attractive and functional as conventional fashion.
Textile waste is a resource.
Each REDU item carries the mark of creativity and commitment to a better future.
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